ActionIQ, a leading Enterprise Customer Data Platform (CDP), has unveiled CX.AI, a groundbreaking suite of AI-enabled solutions tailored for customer experience (CX), marketing, and data teams. The CX.AI release introduces two modules, CX.AI Data and CX.AI Content, representing a significant leap in providing true 1:1 personalized customer experiences.
CX.AI Data: Revolutionizing Audience Creation
GenAI Audiences: Marketers gain a co-pilot for audience creation, using a natural language interface to GenAI. This empowers marketers to build audiences, analyze performance, and uncover insights without the need for SQL or data expertise. GenAI Audiences allow marketers to design audiences and experiences in their own language, streamlining the audience creation process.
AI Decisioning & Analytics: A new decisioning engine optimizes customer experiences by making recommendations for the best audience, products, offers, channel preferences, and more. The flexibility of AI Decisioning supports out-of-the-box models, custom models, or in-house models, ensuring personalized and engaging customer interactions.
CX.AI Content: Enabling 1:1 Personalization at Scale
Data-Enriched Content Workflows: CX.AI Content facilitates true 1:1 personalization at scale by powering data-enriched content workflows. ActionIQ announces a strategic partnership with Typeface, a generative AI platform for enterprise content creation. The integration allows marketers to create customized, on-brand content aligned seamlessly with ActionIQ’s audiences. This content can be activated across any channel, providing a level of personalization previously unattainable.
Justin DeBrabant, Chief Product Officer at ActionIQ, expressed excitement about the innovative ecosystem. “Partnering with innovative companies like Typeface allows us to create an ecosystem of innovation through different parts of the CX stack,” he said. “With product investments, the right partnerships, and customers willing to co-innovate, I’m confident that 2024 is going to be an exciting year of progress.”
Abhay Parasnis, Founder and CEO at Typeface, emphasized the impact of integrating CX.AI with Typeface’s Multimodal Content Hub. “We’re bringing together a best-in-class composable customer data platform and personalized AI engine to power a level of personalization at scale that was never before possible,” he said.
CX.AI’s Impact on Customer Experiences
Audience of One: CX.AI focuses on tailoring customer experiences for individuals, leading to significantly increased conversions. This approach enables marketers to create perfect customer experiences at scale.
Creative of One: Every customer receives a creative tailored not just to their attributes and interests but also to their unique customer journey and preferred channel, enhancing engagement.
Faster Campaigns: With business users in control of audience building, creative, and copywriting, CX.AI accelerates campaign execution by removing significant parts of the campaign supply chain.
Data Analysis for All: Serving as a copilot for insights and discovery, CX.AI enables marketers to spend more time where it matters, backed by seamless transition to autopilot for maintaining operations.
Flexible for The Modern Data Stack: ActionIQ’s innovations prioritize flexibility, supporting bundled, composable, and hybrid deployments. This ensures compatibility with existing data stacks, optimizing investments for enterprise brands.
Anjali Iyer, Interim Global Head of Subscriptions Marketing at The Washington Post, highlighted the transformative potential of Generative AI. “Generative AI is changing how companies connect with audiences, and we’re excited to partner with ActionIQ to seamlessly integrate our capabilities into consumer experiences and meet our strategic objectives,” she said.
ActionIQ, the leading Composable Customer Data Platform, is designed for enterprise brands aiming for faster growth and meaningful customer experiences. With a unique composable architecture, ActionIQ provides marketers easy and secure ways to activate data across the customer experience while keeping data securely where it lives. Notable enterprise brands, including Albertsons, Atlassian, Bloomberg, DoorDash, HP, leverage ActionIQ to drive growth through extraordinary customer experiences.