Tech Mahindra, India’s fifth-largest IT services firm, has appointed Peeyush Dubey as its new Chief Marketing Officer (CMO) amidst a significant organizational restructuring led by CEO designate Mohit Joshi.
Dubey brings a wealth of marketing expertise, drawing from nearly 25 years in marketing communications, digital marketing, and B2B marketing. Prior to joining Tech Mahindra, he served as the Chief Marketing & Strategy Officer at TheMathCompany, where he spearheaded global marketing and strategy functions.
Innovative Framework and Marketing Acumen
Dubey is renowned for introducing a holistic ‘Brand-Demand-Expand’ framework, amplifying brand value propositions, influencing decision-makers, and fortifying customer relationships across diverse industries and geographies.
Strategic Restructuring at Tech Mahindra
The appointment coincides with Tech Mahindra’s strategic organizational overhaul, as announced by Joshi during the Q2FY24 earnings conference in October. Departing from its previous geography-focused structure, the company has embraced a vertical-wise delivery focus. It has delineated six strategic business units: Americas Communication, Americas Technology Media, Americas Diversified, EMEA (Europe, Middle East, and Africa), APJ (Asia Pacific and Japan), and India.
Dubey’s Remarkable Career Journey
Dubey’s illustrious career trajectory includes serving as EVP & Chief Marketing Officer at LTI – Larsen & Toubro Infotech, where he played a pivotal role in understanding evolving customer dynamics, refreshing brand architectures, and positioning the company as a digital convergence leader.
Educational Background and Accolades
Dubey holds an MBA in Marketing from ICFAI Business School and has received executive education in Leadership from the University of Michigan – Stephen M. Ross School of Business. His remarkable achievements include being a member of the Grand Jury for e4m Indian Content Marketing Awards and receiving the 2020 Gartner Communication Award.
Dubey’s Impact and Vision
Dubey’s expertise aligns seamlessly with Tech Mahindra’s strategic shift, showcasing a dynamic fusion of innovative marketing strategies and an acute understanding of diverse market landscapes.
This significant restructuring represents Tech Mahindra’s commitment to embracing a forward-thinking approach, with Dubey’s leadership poised to invigorate the company’s marketing strategies and initiatives.