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Loucenda Teter Assumes Role as Vice President of Data Analytics & Consumer Insights at CKE Restaurants, Inc.

CKE Restaurants, Inc. proudly announces the appointment of Loucenda Teter as Vice President of Data Analytics & Consumer Insights

CKE Restaurants, Inc. proudly announces the appointment of Loucenda Teter as Vice President of Data Analytics & Consumer Insights, marking a significant addition to the leadership team.

Darden’s Strategic Maestro

Orlando, Florida Area, 2017-2023 — With a rich tenure as Sr. Director of Strategy & Insights at Darden, Teter led the Insights team for Olive Garden restaurants. Her role involved being the voice of the guest for Olive Garden Executive leadership, collaborating with cross-functional teams to shape the 5-year strategy, and designing ongoing measurements.

Innovative Marketing Research at Abbott

Orlando, Florida Area, 2005-2011 — During her time as Sr. Consumer Insights Manager at Abbott Nutrition, Teter advised the Pediatric Leadership team with actionable consumer and healthcare professional insights, influencing business plans for renowned brands like Similac, Pediasure, and Pedialyte.

Revolutionizing Wendy’s Insights

Wendy’s International, 1998-2005 — Serving as Consumer Research Manager, Teter led both US and International research at Wendy’s International, contributing to product innovation and brand communications. Her insights played a pivotal role in the successful introduction of Wendy’s Garden Sensations salad line.

Building Strong Insight Teams

In her bio, Teter emphasizes her passion for building strong Insight teams grounded in curiosity and a ‘being of service’ mentality. She defines success by being the Insights Leader that people want working on their problems. Her teams are known for clarity in defining issues, developing actionable insights, and creating empathy within the organization for the end consumer.

Fueling Profitable Growth at CKE Restaurants

As Vice President of Data Analytics & Consumer Insights at CKE Restaurants, Inc., Teter brings a wealth of experience to drive data-driven decision-making and consumer-centric strategies. Her leadership is expected to play a crucial role in steering CKE Restaurants, Inc. toward new heights of success.

The entire CKE Restaurants, Inc. family welcomes Loucenda Teter and looks forward to achieving new milestones under her insightful guidance.

Anshika Mathews

Anshika Mathews

Anshika is an Associate Research Analyst working for the AIM Leaders Council. She holds a keen interest in technology and related policy-making and its impact on society. She can be reached at anshika.mathews@aimresearch.co

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