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The ‘NIQ Ask Arthur’ GenAI Tool, released by NielsenIQ in NIQ Discover, transforms data analysis and decision-making

This revolutionary technology, powered by Generative AI (GenAI), revolutionises data analysis and empowers informed decision-making processes by providing users with AI-guided global search and personalised suggestions.

The integration of ‘NIQ Ask Arthur’ into NIQ Discover is a ground-breaking addition to NielsenIQ’s (NIQ), the world leader in measurement and data analytics, portfolio of cutting-edge technologies. This revolutionary technology, powered by Generative AI (GenAI), revolutionises data analysis and empowers informed decision-making processes by providing users with AI-guided global search and personalised suggestions.

The introduction of “NIQ Ask Arthur” is a major turning point for NIQ Labs, which is positioned as a leader in innovation committed to finding fresh avenues for expansion and resolving customer issues. With the help of vast data sets, user-friendly business intelligence tools, GenAI-powered predictive analytics, and reliable data science, NIQ Labs is leading the way in innovative product development.

‘NIQ Ask Arthur’ introduces conversational AI capabilities that enable users to delve into datasets to never-before-seen depth, revolutionising data-driven decision-making and demonstrating NielsenIQ’s dedication to state-of-the-art analytics.

The cutting-edge data visualisation system NIQ Discover, designed specifically for CPG producers and retailers, speeds up access to insights by offering new, intuitive routes to data across several datasets. NIQ Discover, which was created to simplify insights discovery, makes it possible for consumers to find important information quickly and effectively, enhancing brand narratives and democratising data access.

Troy Treangen, Chief Product Officer at NIQ, emphasized the transformative potential of AI in data analysis and storytelling. “The vision of leveraging AI to assist in data analysis and storytelling is incredibly powerful,” stated Treangen. “Democratizing access to data and analytics is crucial in helping users make informed decisions and drive innovation. ‘NIQ Ask Arthur’ unlocks the power of analytics on the Discover platform.”

Through a smooth, conversational AI-powered experience, “NIQ Ask Arthur” in Discover simplifies data exploration, proactively offering insights and sparing users’ time.

In addition to its extensive market knowledge and variety of data kinds, NielsenIQ’s investment in the state-of-the-art NIQ Discover platform guarantees unmatched value delivery to customers. Thanks to the company’s agility and quick deployment tactics, technology has advanced remarkably. The NIQ Discover platform, for example, has had phenomenal growth, going from 2,500 users in January 2023 to an astounding 40,000 users in 71 countries today.

Since its launch in December 2023, NIQ Labs has quickly emerged as NielsenIQ’s main source of innovation, leading the way in the development of revolutionary solutions to address the changing demands of companies all around the world. 

Picture of Anshika Mathews
Anshika Mathews
Anshika is an Associate Research Analyst working for the AIM Leaders Council. She holds a keen interest in technology and related policy-making and its impact on society. She can be reached at anshika.mathews@aimresearch.co
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