Cognizant has launched its latest initiative, Cognizant Moment™, aimed at revolutionizing customer experience through artificial intelligence (AI). This new practice area builds upon the company’s two decades of expertise in digital experience and recent acquisitions in the field.
Cognizant Moment™ is designed to help clients harness AI capabilities to reimagine customer interactions and develop growth-oriented strategies. The practice focuses on intelligent ecosystem orchestration, connecting experiences, data, technology, and operations across the enterprise ecosystem.
Ravi Kumar S, CEO of Cognizant, emphasized the importance of this approach, stating, “Every experience comes down to a series of moments, seamlessly enabled by intuitive strategy, human-centered design and curated technology.” He added, “Cognizant research shows that a majority of G2000 business decision makers believe that generative AI will help them create new products and services, and many of them are already using the technology to design or deliver them.”
The new practice offers a suite of capabilities across various workstreams, including intelligent ecosystem orchestration, business transformation, digital products and platforms, marketing and content, commerce, and learning. These services aim to address the challenges faced by enterprises as they seek to differentiate themselves through customer experience.
Ben Wiener, global head of Cognizant Moment, highlighted the practice’s unique position in the market: “Cognizant Moment is one of the few modern experience practices that can deliver at scale, globally, and with the cutting-edge technical expertise required to effect the needed change.”
Industry analyst Phil Fersht, CEO and Chief Analyst at HFS Research, commented on the initiative, saying, “The effectiveness of technology implementations must be measured by the experiences of both customers and employees. Cognizant Moment brings the firm’s best assets and talent together to maximize AI impact and people value.”
Cognizant’s launch of Cognizant Moment™ represents a significant development in the digital experience landscape. As businesses increasingly turn to AI-driven solutions to enhance customer interactions and drive growth, this new practice aims to provide the tools and expertise needed to navigate this evolving technological terrain. The success of this initiative will likely depend on its ability to deliver measurable improvements in customer experience and business outcomes for Cognizant’s clients.
